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Pethel Consultants is a market research firm specialized in the analysis of retail business and implementation projects.

Since its creation in 1993, Pethel Consultants has performed market studies in several business sectors: retail banking, convenience and grocery stores, gas stations, restaurants, various retail stores and services, hotels and residential projects.

The services provided by Pethel Consultants enable companies to reduce the risk of investment decisions by analyzing market characteristics and dynamics as well as assessing the business potential of a project.


Pethel Consultants brings together a multidisciplinary team with varied experience.

Jean Pierre Pethel

Jean Pierre Pethel is the President of Pethel Consultants and has more than 30 years of experience in market research and location analysis. Before starting his own consulting business in 1993 Jean Pierre “JP” worked for two large international companies: A.C. Nielsen and National Bank of Canada. Since the creation of Pethel Consultants, he has managed and conducted with his team over 1500 market studies in several business sectors (food stores, C-Stores, retail stores, pharmaceutical companies, banks, hotels, recreational tourism, residential, etc.). 514-887-4069

Paule Trudeau
Operations Manager

For nearly 20 years, Paule Trudeau has collaborated in the realization and management of market studies at Pethel Consultants. She draws on more than 25 years of experience as a communications consultant in the private, parapublic and associative sectors as well as on her own account. It thus brings clarity and efficiency to the writing of market studies. She is also responsible for research and data collection as well as the field investigators. Finally, she contributes to the research planning and management of customer files. 514-762-3541

Michael Pohlmann
Market researcher-field investigator (Ontario and Atlantic provinces)

Michael Pohlmann has specialized in market research, location analysis, and real estate for over 30 years. Michael has applied his skills throughout his career working for three (3) of Canada’s top six (6) financial institutions, a large Canadian media company and has been associated with Pethel Consultants as a market researcher-analyst and field investigator in Ontario and the Atlantic provinces since 1993. 705-796-0930





noirsurblanc-logoMarket research  :

Francis Leblanc from NBM Marketing collaborates as a researcher, analyst and consultant for Pethel Consultants. He worked as general manager at Pethel Consultants for more than 6 years.


Field survey :

Pethel Consultants relies on data collection conducted directly in the field for its market research. To carry out this, it can count on a team of trained and supervised investigators who have several years of experience in Quebec, Ontario and the Atlantic provinces.